Analysis of the information field of the organization

Customer: Urban Development and Construction Complex of Moscow
 
Completed by: Stolitsa Social Research Agency (ASIS) 
 
Problem:
The goal of ASIS specialists was to thoroughly analyze the information field of the Urban Development and Construction Complex of Moscow. Setting up monitoring, in addition to obtaining full information about an object allows you to evaluate and analyze information threats with consideration of the recipient and the communication channel used.
 
Solution:
The main stages of information field analysis include both monitoring and analytical tasks:
  • Generating tags for monitoring within the framework of the delivered topic (object, person);
  • Analysis of publications on the selected topic (media, social networks, forums, theme-based sites);
  • Drawing up rules for cleaning the monitoring object (tonality of publications);
  • Analysis of groups and actors in social networks and the blogosphere (identifying points of information activity, cluster analysis of the connections of actors and groups);
  • Pilot launch of the monitoring object. Adjusting parameters for more effective monitoring;
  • Compiling indices. Expert evaluation of the data obtained;
  • Preparing an analytical report.
If it is necessary to obtain more complete and comprehensive data, it is also possible to conduct content and discourse analysis of conceptual texts, messages and comments in social networks and the blogosphere.

Results:
After monitoring and analyzing  the information field of the Urban Development and Construction Complex of Moscow, we created a number of solutions that help not only to monitor and reduce the risk of threats but also to predict the development of an object (themes, personalities).
Here are the key solutions we have proposed for analyzing the information field:
  • Setting up quality monitoring of the information space;
  • Real-time reception of a full picture of information activity on interesting topics;
  • Compiling the top positive and negative publications for the selected period;
  • Forecasting information threats;
  • Real-time tracking of actors writing on the topics of interest;
  • Preparation of analytical reports in a monthly format (on request - on a weekly basis).